Year after year, friends and families spend quality time together at our group of restaurants, bonding over our signature Singapore flavours. They told us that they love all that we serve and often want to bring a part of us home. Touched by their fervent requests and enthusiasm, we finally curated Love, Afare.
At the heart of Love, Afare, we aim to create and share our love for the best authentic taste and mementos representing Singapore. Singaporeans, locally and abroad, and tourists alike can reminisce the experience enjoyed in our restaurants with a piece of Love, Afare. Every taste and memento hold a treasure trove of stories to our dedicated team of chefs and creators.
We tested, debated and experimented over and over before we decided that they are good enough to represent the best of us.
Our fans can now, not only relish the signature flavours at our restaurants, but also bring home our treasured taste and lifestyle collection to recreate the same experiences and relive the fond memories forged at JUMBO.
Love, Afare – passionately made for all who Love life, Love food, Love to share.
年复一年，亲朋好友相聚在我们的餐厅，共度美好时光，细细品尝我们具有新加坡风味的招牌佳肴。爱上了我们的独特风味，许多客人都希望将这份体验带回家，慢慢回味。他们的热情感动了我们，并激发了我们创造 “爱。食。录”。
《爱。食。录》中心思想是透过创造有新加坡代表性的口味、食品和纪念品，来向世界宣扬我们的小岛国。无论是新加坡人，还是游客，在国内或海外，都可以通过《爱。食。录》来回味在我们餐厅里享受的美好时光。 每一个作品都反映着我们厨师的敬业、创造团队的投入和我们的故事。
我们所有的作品都经过了反复试验，激烈辩论和严格测试，才足以呈现在大家眼前。
如今，我们的粉丝不仅可以在餐厅享用我们的美味，还能在家中重享珍宝的佳肴，重现与重温在珍宝集团餐厅的美好回忆。
《爱。食。录》 – 献给爱生活， 爱美食，爱分享的你。
Positioning
Creator and ambassador of Singapore’s best taste and moment for our guests and enthusiasts to relish across the world.
Mission
Developing authentic products for discerning lovers of our distinctive Singapore taste to recreate the experience anytime, anywhere.
Vision
Advocating for the love of Singapore’s taste, lifestyle collection and culture across the world for fans and friends to bond, relive and forge new memories.